Rogers Wireless and Intellione launch truly live traffic reports with io-traffic(TM)

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Attention Business Editors: Rogers Wireless and Intellione launch truly live traffic reports with io-traffic(TM) TORONTO, Jan. 20 /CNW/ - Intellione, the premier traffic information company that measures speed instantly on virtually all roadways and Rogers Wireless, Canada's largest wireless carrier, today announced the launch of io-traffic(TM). Each second io-traffic collects and aggregates millions of GPS and mobile phone locations, creates road speeds and then paints a LIVE picture of traffic conditions in the area. Rogers' 680News will be first radio station to use this innovative technology in Canada to provide its listeners with the added value of very timely and accurate traffic reports in the Greater Toronto Area. "680News is well established as the prime radio station for accurate traffic reports. With io-traffic, the moment the traffic speed changes our listeners will be the first ones to know, which will allow them to map out their route accordingly and hopefully provide them with some stress relief when navigating the city streets and highways," said John Hinnen, Vice President, News, and General Manager, 680News. "For traffic reporters, web & map portals, fleet operators and other consumers of traffic data, io-traffic keeps wheels rolling by delivering timely, accurate and detailed traffic congestion information on most roadways," said Intellione's Chief Operating Officer, Willem Galle. A government study released in March, 2006, by Canada's Minister of Transport, Infrastructure and Communities, showed the costs of traffic congestion to Canadians in urban areas is between $2.3 and $3.7 billion per year (in 2002 dollar values). The report also states that this is a conservative estimate as it did not include non-recurrent congestion caused by random events such as bad weather, accidents and other incidents. io- traffic is currently available in the Toronto area with plans to expand to Ontario cottage country and other major Canadian urban centres. For more information about io-traffic please visit http://www.Intellione.com/iotraffic.html . Click here to see a multimedia demonstration of the io-traffic solution. About Rogers Wireless Rogers Wireless provides wireless voice and data communications services across Canada to more than 7.9 million customers under both the Rogers Wireless and Fido brands. Proven to operate Canada's most reliable wireless voice and data communications network, Rogers Wireless is Canada's largest wireless provider and the only carrier operating on the global standard GSM and highly advanced HSPA technology platforms. In addition to providing seamless roaming in more than 200 countries/areas with its GSM based services, Rogers Wireless also provides wireless broadband services across Canada utilizing its 2.5GHz fixed wireless spectrum. Rogers Wireless is a subsidiary of Rogers Communications Inc. (TSX: RCI; NYSE: RCI), a diversified Canadian communications and media company. For further information, please visit www.rogers.com. About Intellione Intellione's patented system measures traffic on all roadways and within 30 seconds relays live, personalized traffic advice to commuters via mobile phone and the web or through partners. For mobile marketers, Intellione makes direct, in-route connections between advertisers and consumers with easy-to-create and highly effective location-based advertising. For further information: Media contacts: Ashleigh Blackmore, Rogers Wireless, (416) 935-2676, ashleigh.blackmore@rci.rogers.com; Eileen Lotz, Intellione, (404) 969-3768, elotz@Intellione.com; or Blair Collins, (416) 367-7306, bcollins@intellione.ca; Web Site: http://www.Intellione.com Index of Releases

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